WhatsApp chatbots are exactly as they sound: automated chatbots that run on the WhatsApp platform. Using WhatsApp chatbots to enhance customer service.This article delves into WhatsApp chatbots, exploring what they are, whether you should use one, how to create a WhatsApp chatbot, their benefits, and how they enhance customer service. However, chatbots have a downside-they’re usually only available on companies’ websites. For example, companies can use chatbots to help prospects navigate their website and make purchases. Read more: 5 Reasons Your Business Needs an Ecommerce Chatbot.Ĭhatbots-automated tools that engage customers in conversation-allow companies to answer customers’ queries while minimising the resources required to do so. So, how can companies meet consumers’ increasing expectations? What’s more, they expect near-instant responses to their queries.Ĭompanies must step up or risk damaging customers’ experience and seeing them take their business elsewhere. Today’s consumers expect to interact with brands on the channels of their choosing, whenever they please. We live in an era of omnichannel, omnipresent communication. It’s no longer good enough for companies to be present on a few select communication channels.
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